KBWA'S CHALLENGE
Most people have no idea what goes on behind the scenes to bring your favorite beer to a bar or retail shelf. The Kentucky Beer Wholesalers Association needed a marketing tool to educate the public on the important impact beer distributors have on their state's economy and community.
OUR VIDEO SOLUTION
A strategic 3-minute video was exactly what they needed. Over the course of three days, our team traveled throughout the state of Kentucky to film authentic interviews with industry experts and document the story behind beer distribution. The locations we filmed included a variety of distributor warehouses, a supermarket, a convenience store, and the historical Churchhill Downs in Louisville, KY. With over 6 hours of footage captured, our team of editors hand-selected the best clips to craft a video that achieved our client's goals.
HOW THEIR
VIDEO IS USED
Played at National Conventions
Shared Directly with Legislators
Featured on Website Homepage
Direct Email Marketing
Warehouse Tours
Social Media
PRODUCTION DETAILS
3 Days of Filming in KY
Crew Size: 3
# of Distributors: 3
# of Interviews: 8
WHAT WE DELIVERED
3:11 Minute Brand Story Film
Website Banner Video
(2) 30 Second Social Media Videos
Lifestyle Photography
