SCBWA'S CHALLENGE
A large percentage of South Carolinians did not understand what beer distributors do and why the Three-Tier System is important to the state. The South Carolina Beer Wholesalers Association needed a professional marketing tool to educate legislators and the public on the important impact beer distributors have on the SC economy and its community.
OUR VIDEO SOLUTION
Motion Filmworks produced a 3-minute video that instantly captures a viewer's attention and clearly outlines the SCBA’s mission. We spent 3 days filming throughout the state of South Carolina to capture dynamic footage at multiple beer distributors and retail locations. Authentic interviews with industry experts were filmed to serve as the narrative of this story. This video continues to serve as a valuable marketing and educational tool for the association and its members.
HOW THEIR
VIDEO IS USED
Premiered at SC Beer Convention
Shared directly with Legislators
Featured on Website Homepage
Direct Email Marketing
Plays during Warehouse Tours
PRODUCTION DETAILS
3 Days of Filming in SC
Crew Size: 3
# of Distributors: 4
# of Interviews: 7
WHAT WE DELIVERED
2:55 Minute Brand Story Film
(2) 30 Second Social Media Videos
Lifestyle Photography
CLIENT TESTIMONIAL
Lance Boozer, Executive Director
South Carolina Beer Wholesalers Association
Motion Filmworks immediately understood our industry and messaging goals. Professional, fun, and dedicated to what is truly an art, they provided us with a tool to effectively and quickly tell our story.
